ABDELRHMAN SHARAF CAIRO, EGYPT · MENA & GCC
Strategy that clicks.
Growth that counts.
Performance marketing leader & senior media buyer.
I connect paid media, measurement, and creative strategy to turn business goals into measurable growth.
Explore my work ↘8+Years in digital marketing
15+Concurrent accounts led at Arqqa
MENAEgypt, Saudi Arabia & the GCC
Paid media.
Clear measurement.
Business impact.
SELECTED CLIENT EXPERIENCEgeideaAMANNile AirTa’meedTreeTMG
01 / SELECTED WORK
Behind the numbers.
Ten projects across fintech, aviation, healthcare,
real estate, app growth, and e-commerce.
01 / FINTECHGeidea
EGYPT · 2021–2023Building merchant demand for payment solutions in a competitive market.
50K+Leads generated
300M+Impressions
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The challenge
Grow recognition and merchant acquisition against established payment providers, while navigating product availability and budget constraints.
The focus
Reach merchants, start-ups, and online stores; build a merchant community; support POS adoption and bill-payment upgrades.
Portfolio reporting period: May 2021–January 2023. Results represent the project outcomes reported in the original portfolio.
02 / APP COMMERCEAMAN
EGYPT · 2021–2023Helping turn a payments app into an e-commerce growth channel.
EGP 15MTotal sales by January 2023
55K+Transactions
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The insight
Tracking revealed stronger-than-expected demand for shopping within the app, supporting the case for a fully integrated e-commerce experience.
The approach
Implement a tracking framework and align campaign architecture, creative, content, and budgets with AMAN’s business objectives. The integrated shopping experience launched in April 2022.
Portfolio reporting period: November 2021–January 2023. Sales and transactions are reported project outcomes, not a claim of paid-media-only attribution.
03 / APP GROWTHKenz’up
2021–2023App acquisition and engagement at a larger scale.
5.05M+Reported downloads
1.8M+Reported registrations
Explore the results +
Portfolio comparison
MetricBefore 20212021–2023Downloads1.6M5.05M+Registrations565K1.8M+Successful scans2.9M11.8M+
Figures are reproduced from the portfolio’s period comparison. They describe app results and are not presented as incremental paid-media conversions.
04 / E-COMMERCEMasheedGate
SAUDI ARABIAFrom a local building-materials marketplace to broader regional reach.
7.5×Average monthly sales growth
6Additional cities served
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From SAR 40K to SAR 300K / month
The portfolio compares January 2022 onboarding with January 2023 results. The catalogue expanded from 50 products to more than 3,000, alongside expansion beyond Dammam.
The approach
Structure historical data and conversion tracking, test campaign architecture, and evaluate creative across channels to inform geographic and category expansion.
7.5× is calculated from the reported monthly sales figures (300,000 ÷ 40,000 SAR). It is sales growth, not ROAS.
MORE CAMPAIGN CASE STUDIES
Different sectors. The same focus on performance.
05 / REAL ESTATEGCC & EGYPT
TMG — Oman
Multi-market awareness and lead generation for a real estate brand.
17.84MReported impressions
147,453Reported clicks
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Campaign mix
The portfolio shows separate lead-generation, video-view, and awareness campaigns for TMG’s Oman projects, with activity across several regional markets.
Results in context
The selected platform report totals 17,843,006 impressions and 147,453 clicks. Its lead and video-view campaigns use different result definitions, so those outcomes are kept separate.
Snapshot from portfolio page 11. Totals apply to the displayed reporting selection; a complete date range is not shown.
View campaign report · p. 11 ↗06 / AVIATION & TRAVELWORLDWIDE
Nile Air
Connecting travel audiences with booking-focused campaigns.
10,411Reported purchases
91.28MReported impressions
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Campaign mix
The account snapshot includes website-purchase campaigns alongside traffic, engagement, and checkout activity, with campaign labels for Egypt, Saudi Arabia, and the UAE.
Results in context
The report records 10,411 purchases and 91,275,054 impressions across its displayed campaign selection. Purchase results are platform-reported events, rather than a count of independently verified passengers.
Snapshot from portfolio page 27. Results reflect the displayed account report; the full reporting period is not visible.
View campaign report · p. 27 ↗07 / HEALTHCAREDUBAI, UAE
Canadian Specialist Hospital
Combining patient enquiries, awareness, and messaging campaigns.
303Reported leads
556Messaging conversations
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Campaign mix
The Meta report shows instant forms, website leads, messages, traffic, and video campaigns. Campaign labels include specialty-based lead forms and a delivery package.
Results in context
From January 15 to April 30, 2024, the report shows 303 leads, 556 messaging conversations started, and 3,895,467 impressions. Leads and conversations are separate metrics, not a combined patient total.
Source: portfolio page 15. Figures are the totals shown for the selected 15-campaign report.
View campaign report · p. 15 ↗08 / AUTOMOTIVESAUDI ARABIA
IFIX
Paid social across service offers, traffic, and local awareness.
17,430Reported link clicks
6.37MReported impressions
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Campaign mix
The campaign report includes mobile-service messaging in Riyadh, Ramadan offers, profile visits, reach activity, and traffic campaigns.
Results in context
The displayed selection reports 17,430 link clicks, 6,371,253 impressions, and a 0.27% link click-through rate. These are traffic and exposure metrics; they are not presented as completed service bookings.
Snapshot from portfolio page 18. Totals cover the displayed 83-campaign selection; the full reporting period is not visible.
View campaign report · p. 18 ↗09 / SOCIAL & MOBILE APPSMENA & AFRICA
Goalngo
App-install and registration campaigns across multiple markets.
39.86MReported impressions
258,293Reported link clicks
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Campaign mix
The report shows app-install and registration campaigns with country-specific activity in Egypt, Morocco, Algeria, Nigeria, Tunisia, and Saudi Arabia.
Results in context
The displayed account selection totals 39,861,436 impressions and 258,293 link clicks. Individual rows report app installs and successful sign-ups, using distinct optimization events.
Snapshot from portfolio page 26. Clicks are not installs; install and sign-up rows are not combined into a single acquisition total.
View campaign report · p. 26 ↗10 / E-COMMERCE & RETAILKUWAIT
Al-Jazeera Perfumes
Shopping campaigns and audience strategies for fragrance retail.
6.51×Selected campaign purchase ROAS
119Purchases in that campaign
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Campaign mix
The portfolio report includes Advantage+ shopping, lookalike, core-audience, product-led sales, and awareness campaigns for Al-Jazeera Perfumes in Kuwait.
Results in context
The selected Advantage+ shopping campaign row reports 6.51× purchase ROAS and 119 purchases. These figures belong to that campaign only and are not the overall account average.
Source: portfolio page 31. The screenshot’s reporting window is April 1, 2021–May 1, 2024; individual campaign active dates are not specified.
View campaign report · p. 31 ↗02 / INDUSTRIES
Sector knowledge.
Broader perspective.
Experience across ten industries,
with different audiences and business goals.
01Fintech & financial services
Merchant acquisition, financial apps, and paid advertising.
Geidea · AMAN · Ta’meed
View case study ↗02E-commerce & retail
Shopping campaigns, conversion measurement, and sales growth.
MasheedGate · Al-Jazeera Perfumes
View case study ↗03Aviation & travel
Travel audiences and booking-focused paid media.
Nile Air · Thomas Cook Tours Egypt
View case study ↗04Real estate
Regional awareness and lead generation.
TMG — Oman
View case study ↗05Healthcare
Patient enquiries, lead forms, and messaging campaigns.
Canadian Specialist Hospital · Dr. Osama El Ghannam
View case study ↗06Automotive
Service offers, local awareness, and traffic campaigns.
IFIX
View case study ↗07Social & mobile apps
App acquisition, registrations, and engagement.
Goalngo · Kenz’up
View case study ↗08Food & beverage
Food-delivery campaign experience in Saudi Arabia.
Binge · Food delivery
09Insurance
Google Ads, performance audits, and conversion tracking.
Tree Insurance
10Education & training
Lead generation for medical and professional training.
Arab Association for Training
03 / ABOUT ME
A performance mindset.
A business perspective.
I’m Abdelrhman, a Cairo-based performance marketer with experience across agency and in-house teams in Egypt, Saudi Arabia, and the GCC.
My work brings together paid media strategy, hands-on campaign optimization, and the measurement systems that make decisions clearer. I’ve built and led performance teams, managed multi-platform accounts, and worked across fintech, aviation, healthcare, e-commerce, and FMCG.
Download my CV ↓01Paid media & growth
Media planning, budget allocation, lead generation, app acquisition, and e-commerce optimization.
MetaGoogle AdsTikTokSnapchatX AdsLinkedIn
02Analytics & attribution
Full-funnel tracking, reporting, campaign audits, UTM structures, and CRM integration.
GA4AppsFlyerAdjustFirebaseLooker Studio
03Team & account leadership
Team mentoring, campaign governance, client relationships, and strategies connected to business KPIs.
Team developmentMedia strategyCreative testing
04 / EXPERIENCE
Built through practice.
Full CV ↗
JAN 2026 — PRESENTSenior Campaign Performance Specialist
Tree Insurance · KSA · Part-time
Google Ads strategy, performance audits, conversion tracking, and KPI reporting.
JUL 2024 — PRESENTAd Performance Manager
Ta’meed · Part-time
Paid advertising delivery, platform coordination, and performance reporting.
JAN — DEC 2025Head of Performance Marketing
TPP · Full-time
End-to-end performance strategy, team leadership, and multi-account delivery.
JAN 2024 — DEC 2025Senior Media Buyer
Rize · Part-time from January 2025
Paid social and search, performance dashboards, creative and conversion optimization.
AUG 2021 — JAN 2024Media Buyer → Head of Performance Marketing
Arqqa Digital · MENA
Progressed through three roles, leading media buyers and analysts across 15+ concurrent client accounts.
Earlier experience · 2018–2021 +
Brandmic
Media Buyer · Apr–Aug 2021
Infinity Digital Agency
Digital Marketing Specialist · Mar 2020–Mar 2021
Edex Business Solutions
Digital Marketing Specialist · Oct 2018–Mar 2020
Arab Association for Training
Digital Marketing Specialist · Jul 2018–Jan 2023. Concurrent part-time role from Sep 2018.
Birdmilk Advertising Agency
Social Media Marketing Intern · May–Jul 2018
EDUCATIONBachelor of Commerce
Accounting · English Section
Tanta University, 2017
PROFESSIONAL DEVELOPMENTDigital Marketing Diploma
DM Arts Academy, 2019
CERTIFICATIONS & COURSESMeta Marketing Analytics · Google Analytics
Digital Advertising Strategy · Udacity Marketing
University of Illinois Digital Marketing